# No More Hype or Disappointment, Time to Cloud Different™️ After 15 years of false starts, uncertainty, and pain, it's time for a new approach. It’s time for you to help us help you. It’s time for you to Cloud Different. Source: https://expedient.com/knowledgebase/blog/2021-03-02-no-more-hype-or-disappointment-time-to-cloud-differenttm/ [](#) # No More Hype or Disappointment, Time to Cloud Different™️ March 02, 2021 3 min Read I’m not much for anniversaries but it has been fifteen years. That is the milestone cloud computing will cross in 2021. A decade and a half of innovation and transformation in both business models and operating models across the globe for companies of all shapes and sizes, all started with the launch of Simple Storage Service (S3) and Elastic Compute Cloud (EC2) back in 2006. Since then, essentially every aspect of our lives has been reshaped forever–whether it is how we travel (Uber, Airbnb), how we eat (Grubhub), how we watch (Netflix) or how we love (Tinder). Unfortunately, things aren’t all rosy. As William Gibson originally said, “The future is already here – it’s just not evenly distributed.” Most if not all the applications mentioned earlier were greenfield, built for the cloud from the start. The cloud has been a huge accelerator for startups, enabling new business models and opening up access to capability previously only dreamed of by the largest companies. But for most companies, moving existing applications to the cloud has been tougher than expected; taking longer, costing more and being far more complex than expected. As an IT industry, we need a better way and that is where Expedient can help. [**We believe that cloud isn’t a destination, but it is an approach**.](https://expedient.com/knowledgebase/resources/the-cloud-is-not-a-destination/) And we think there is a specific approach that can help your organization realize the full transformational power of cloud. We call it [**Cloud Different™**](http://expedient.com/services/multi-cloud/). Cloud Different™ is, at its heart, a multi-cloud approach that leverages the best platforms and technologies for each specific application, all accessed through a set of easy-to-use universal management services that minimize the learning curve for your current staff. It starts by understanding the outcomes you are striving to achieve across your organization. From there, we leverage three critical elements that help you deliver on the full promise of cloud: [**Cloud Smarter - Cloud Safer - Cloud Simplified.**](http://expedient.com/services/multi-cloud/) In future blogs, we will share with you more information from some of our Experts@Expedient about each of these three elements. After 15 years of false starts, uncertainty, and pain, it’s time for a new approach. It’s time for you to help us help you. It’s time for you to Cloud Different™. [Reach out if you’d like to learn how](https://expedient.com/lets-talk/). #### #### #### #### [ ![Michael Fulton](https://res.cloudinary.com/dvlpy3tua/image/upload/fl_sanitize/uploads/mike-fulton.jpeg) Michael FultonHead of Innovation and Product Strategy at Expedient ](/knowledgebase/blog/authors/michael-fulton) [Cloud](/knowledgebase/blog/tag/cloud) ### Related Posts [ #### The VMware Wait Tax: Why Every Quarter of Delay... Inaction on a VMware migration is widely treated as a neutral position, a de... Learn More ](/knowledgebase/blog/2026-08-04-the-vmware-wait-tax-why-every-quarter-of-delay-has-a-price-tag/)[ #### The Great Inversion What was easy is now hard. What was hard is now easy. {% include blog-key-... Learn More ](/knowledgebase/blog/2026-07-29-the-great-inversion/)[ #### Your New Cloud Strategy: Rebalancing for Cost a... {% include blog-key-takeaways.html items=page.key\_takeaways %} A few years a... Learn More ](/knowledgebase/blog/2026-07-15-your-new-cloud-strategy-rebalancing-for-cost-and-performance/) ## Subscribe to Our Blog VMware September 29th, 2026 at 1:00 PM ET ## It’s Time to Decide Your VMware Path [Join us →](https://go.expedient.com/VMWarePath) ### VMware September 29th, 2026 at 1:00 PM ET ## It’s Time to Decide Your VMware Path [Join us →](https://go.expedient.com/VMWarePath)